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Google adwords

According to Wikipedia Google AdWords is an online advertising service, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers.

Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline with a maximum of 30 characters, two text lines of 35 characters each, and a display URL of 40 characters.

Why is Google Adwords important to you?

If you want to be in the mindset of potential customers, when they are searching for products via Google, or other search engines, or products relating to the product category, being represented via Google Adwords is a perfect opportunity for you to reach out to them, offering them just exactly what they’re looking for, or something that is closely related to it.
Adwords is a great way of doing push-marketing, as there’s a good chance that the customer is looking exactly for your product, or one related to it, when doing searches online.

PPC, CPA, CTR, retargeting – what?

If you’ve ever tried Google Adwords yourself, or watched videos online about it, then you’ve probably come across the terms PPC, CPA, CTR, retargeting – to only mention a few. Why is Google talking in codes, you think? See, what Google has done, is to transform something very complex and technical into something that everyone can understand. Before everyone is forced to learn coding, mastering the “art” of graphic design, get a degree in analytics – Google has added a very extensive range of opportunities to reach out to potential customers into one very powerful tool. In the process of making Google Adwords for everyone, it needs to be made in a way that can be understood by most. To solve the riddle behind the shortcuts above, the term PPC is short for Pay Per Click, which implies that you are paying per one click your potential customer is making on your Advert in Google. CPA is short for Cost Per Acquisition, where you’re charged per acquisition (or conversion) from your Advert. That means, Google charges you money every time you are making a conversion, be it a phone call, an E-mail, a purchase or an inquiry. CTR is short for Click Through Rate, which indicates to the advertiser how often the potential end-customer is clicking through on the Advert that has been set.
Retargeting isn’t short for anything. In the word itself it tells you that you are given the chance to target the potential end-customer again in the future, when he or she is doing online searches via Google or partners thereof again. That’s where Cookies come into the picture, which you are widely accepting on websites around the globe, in order to use a website with all its features. That Cookie is storing a string of information from you, your interests, your searches, age, gender and more. That information is used, so Google can help Advertisers reach out to specific potential customers that are in the target group they’ve set. On one hand it is helping the visitor to see relevant content, on the other hand, it is a good way for you, as an Advertiser to reach out to a potential customer that is likely to be interested in purchasing your product or service.

Adwords is for everyone

We admit, that was a bit technical. Adwords is technical. There is no way to sugarcoat it, but technically everyone can be a part of the programme, whether it is a seasoned advertising agency like us, or a newbie, taking the first steps in the world of Google Adwords. For those newbies, and even us seasoned Advertisers, Google has developed a lot of helpful videos with tutorials, news and updates, so everyone can get up to date. Adwords may even be the reason you have found our website and the reason for you reading these lines. At Mindstormers, we have helped many businesses get started with Adwords, and we work on their accounts on their behalf. Our staff is experienced and seasoned in the use of and optimisation of Adwords for our clients, and has become one of our key services at Mindstormers. If Google Adwords still seems like a jungle to you, or you simply don’t have the time to work on it on a daily basis, allow us assist you with it. No matter the budget, the target audience, the goals and service or product you are selling, we can help you. One of our dedicated co-workers will be in frequent contact with you and show you results as often as you’d like. We don’t charge per hour, we don’t get limited by budget – there’s no customer too small or too big for us.