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Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet, thus also used by us at Codehatchers.

Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualisation, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics E-commerce reporting can track sales activity and performance.
The E-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics. In October 2017 the newest version of Google Analytics was announced, called ‘Global Site Tag’. Its purpose was to unify the tagging system to simplify implementation. Google Analytics is implemented with “page tags”, in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page (if JavaScript is enabled in the browser) and collects visitor data and sends it to a Google data collection server as part of a request for a web beacon.

The tracking code loads a larger JavaScript file from the Google web server and then sets variables with the user’s account number. In addition to transmitting information to a Google server, the tracking code sets a first party cookie (If cookies are enabled in the browser) on each visitor’s computer. This cookie stores anonymous information, called the ClientId. Before the launch of Universal Analytics, there were several cookies storing information such as whether the visitor had been to the site before (new or returning visitor), the timestamp of the current visit, and the referrer site or campaign that directed the visitor to the page (e.g., search engine, keywords, banner, or email).

Want to know more about Google Analytics?

If you’d like to get started with Google Analytics, but maybe not feel too comfortable about going down this route yourself, please do feel free to get in touch with us. Google Analytics is a free tool to use and is included in all our packages we offer.