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Online advertising

There are a lot of ways nowadays to advertise online. What was once only restricted to advertisements on busses, via Flyers or Brochures, cold calls and TV commercials, has now evolved to the big online world. There’s E-Mail marketing, Display ads, Search ads, Web banner advertising, Pop-ups, Facebook Messenger ads, Newsfeed ads and other social media ads (Instagram, Twitter, LinkedIn, etc.) – practically every channel that you can think of using online is pretty surely offering adverts on the page.

Questions we’d ask, and which you can ask yourself prior to our meeting, or phone call are:

Why? Because it simply offers too good income streams to be ignored, and for you as a business, it is a great way to reach out to relevant consumers. Let’s go through some of the most important and widely used ones here in this section, all of which we use for our clients.

Goals of your Social strategy could be:

Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the adverts effect. Online advertisers often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited. As advertisers collect data across multiple external websites about a user’s online activity, they can create a detailed profile of the user’s interests to deliver even more targeted advertising. This aggregation of data is called behavioural targeting.

Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioural targeting, and contextual advertising all are designed to increase an advertiser’s return on investment, or ROI, over untargeted ads. Advertisers may also deliver ads based on a user’s suspected geography through geo-targeting. A user’s IP address communicates some geographic information (at minimum, the user’s country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone’s GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user’s machine may provide help narrowing a user’s location further.

Web banner advertising

Web banners or banner ads typically are graphical ads displayed within a web page. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.

Pop-ups/pop-unders

A pop-up ad is displayed in a new web browser window that opens above a website visitor’s initial browser window. A pop-under ad opens a new browser window under a website visitor’s initial browser window. Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they “do not condone this practice”.

News Feed Ads

“News Feed Ads”, also called “Sponsored Stories”, “Boosted Posts”, typically exist on social media platforms that offer a steady stream of information updates (“news feed”) in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product. Some examples are: Facebook’s “Sponsored Stories”, LinkedIn’s “Sponsored Updates”, and Twitter’s “Promoted Tweets”. This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads’ format blends well into non-paid news updates. This format of online advertisement yields much higher click-through rates than traditional display ads. All of this theory should be able to give you a bit deeper insight in what kind of adverts we can do for you.