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Social Media

Why should you invest in Social media marketing?

Well, in short, you should be represented on Social media channels because your target audience is there too. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Google+, Youtube, Instagram, and Pinterest, you’re simply missing out!

SOCIAL MEDIA

Great marketing on social media can bring impressive success to your business, and even driving valuable leads and sales. Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising  to read about our Online advertising offers. We love Social media, as we’ve seen it as a great way to promote not only our own business, but moreover the businesses of our customers. We represent businesses on all relevant Social media channels, post relevant content for them and make sure that it reaches out to the most relevant audiences to their respective business they operate in. We of course don’t post content blindly. First step, when taking in a new customer, is to sit down and analyse the business together, the targets, the goals, the target audiences.

Questions we’d ask, and which you can ask yourself prior to our meeting, or phone call are:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Goals of your Social strategy could be:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences